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A d v a n c e d C o m p u t e r

I m a g e r y

/ A R T 2 2 6 – L11

Professor Hall Groat / SPRING 2001 Office: Art Annex, Room 101 Phone: X5612 Meeting Times: Monday and Wednesday 3:00 PM – 4:00PM Office Hours: Thursday 12:30 – 4:30 pm, Monday & Wednesday: 11-12 pm

C O U R S E D E S C R I P T I O N:

Advanced computer Imagery will investigate various digital image applications that are used by designers both in Fine Art and Commercial Art arenas. The Art of typography, layout, and image alteration will be investigated, and applied to various Graphic Arts and Design mediums. Student's experiences in prior studio courses, introductory computer graphics courses, and art history courses will be utilized. A major focus will be on idea conception, and how designers develop an idea that communicates visually with an audience. This will be achieved by investigating various digital imagery specialties: Editorial, Corporate Design, Book Design, Music / Record Design, Information Design, Advertising, Environmental Design, New Media, Typography, and Motion Design. Furthermore, the realm of the business world in relation to the Graphic Arts industry will be reviewed. Students will see firsthand how it is possible to obtain freelance design work, or even employment at a large design firm, through the creation of a portfolio and the Internet. Quark Xpress, Adobe PhotoShop 5.5, and Adobe Illustrator 9.0 are the three primary mediums students will learn how to use. Through these digital mediums students will develop a deeper understanding of digital imagery, and begin to develop a personal design aesthetic. Furthermore, we will explore the world of commercial Art, and learn how to create various press-press products, such as, multi-fold brochures, print media advertisements, package designs, magazine covers, billboards, book jackets, CD covers, signature booklets, stamps, postcards, product decals, etc.

C O U R S E O B J E C T I V E S:

To learn through exploration and application, how various approaches to working with digital mediums can be used in Fine Arts and Commercial Arts industries. In addition, this course can be viewed as preparation for an entry-level position as an Intern or Junior Designer in a design firm, or possibly entry into a Bachelor of Fine Arts program to earn a degree in one of the Graphic Arts specialties.

C O U R S E O U T L I N E:

Students are to complete the Adobe PhotoShop & Illustrator tutorials, Quark Xpress Tutorials, and reading assignments in the Typographic Workbook prior to each class meeting. Next to the scheduled dates of each class meeting are located the specific readings that will be addressed during class. The assignments that will be completed during class time reflect these readings.

Jan 23 Introduction, Syllabus, Course Overview, Biographies, Required Materials, Demonstrations, Reference Portfolios, Personal Portfolios, Opportunities In The Field, sketchbooks, Network Log On, Saving On Zip Disks, Introductions / What Do you hope to get from the course?

Jan 28 Illustrator: Getting To Know The Work Area, Creating Basic Shapes, Painting. Pages 32-96 Read Typographic Workbook: Chapter 1

Jan 30 Illustrator: Drawing with the Pen, Working With Brushes. Pages 102-156 Read Typographic Workbook: Chapter 2

Feb 4 Illustrator: Transforming Objects Pages 162-183 Read Typographic Workbook: Chapter 3

Feb 6 Illustrator: Working With Type (Project 1 DUE, Critique 1) Pages 210-227 Read Typographic Workbook: Chapter 4

Feb 11 Illustrator: Blending Shapes and Colors Pages 232-249 Read Typographic Workbook: Chapter 5

Feb 13 Illustrator: Using Appearance Attributes, Styles, and Effects Pages 232-249 Read Typographic Workbook: Chapter 6

Feb 18 Illustrator: Working With Layers Pages 282-303 Read Typographic Workbook: Chapter 7

Feb 20 Illustrator: Creating Airbrush Effects (Project 2 DUE, Critique 2) Pages 308-328 Read Typographic Workbook: Chapter 8

Feb 25 Illustrator: Drawing Cylinders and Boxes Pages 332-352 Read Typographic Workbook: Chapter 8

Feb 27 Illustrator: Printing Artwork and Producing Color Separations, Combining Illustrator and Photoshop Pages 356-407 Read Typographic Workbook: Chapter 9 Quiz # 1: Typographic Workbook

March 4 Quark Xpress: The Basics & Startup Printing. Pages 1-36 Read Typographic Workbook: Chapter 10

March 6 Quark Xpress: Get Around & Text Input Pages 37-60 Read Typographic Workbook: Chapter 11

March 11 Quark Xpress: Text Flow & Formats (Project 3 DUE, Crit. 3) Pages 61-100 Read Typographic Workbook: Chapter 12

March 13 Quark Xpress: Typography & Multiple Items Pages 101-129 Read Typographic Workbook: Chapter 13

March 18 Quark Xpress: Pictures & Pictures and Text Pages 131-164 Read Typographic Workbook: Chapter 14

March 20 Quark Xpress: Lines & Beziers Pages 165-198 Read Typographic Workbook: Chapter 15

March 25 Quark Xpress: Style Sheets & Master Pages Pages 199-226 Read Typographic Workbook: Chapter 16 Quiz # 2: Typographic Workbook

March 27 Quark Xpress: Color, Libraries, Search & Replace (Project 4 DUE, Crit. 4) Pages 227-254 Read Typographic Workbook: Chapter 17

April 1 Spring Break

April 3 Spring Break

April 8 Quark Xpress: Books, Preference, & Output Pages 254-333 Read Typographic Workbook: Chapter 18

April 10 Quark Xpress: Typography & Multiple Items Pages 115-129 Read Typographic Workbook: Chapter 19

April 15 Photoshop: Review Selections, Layers, Painting and Editing Read Typographic Workbook: Chapter 20

April 17 Photoshop: Review Masks / Channels, Photo Retouching, Pen Tool

April 22 Photoshop: Review Advanced Layer Techniques, Special Effects, Combining Illustrator & Photoshop (Project 5 DUE, Crit. 5)

April 24 Photoshop: Preparing Images for Two Color Printing, Color Management

April 29 Photoshop: Producing and Printing Consistent Color

May 1 Project Work Time

May 6 Final Exam: Chapters 1-20, Typographic Workbook

May 8 Project Work Time

May 13 (Project 6 DUE, Final Critique)

C O U R S E F O R M A T:

Advanced Computer Imagery during the spring 2002 semester is scheduled to meet on 30 different days. Each day the class meets several topics will be introduced, which will include a brief discussion regarding the readings in the Typographic Workbook. Moreover, literature will be passed out every few classes that supports and adds to concepts dealt with in the Typographic Workbook and areas covered within the software textbooks. There will be six major projects completed during the course. Each project will have a project specification sheet describing the requirements. In addition, on each project due date there will be a critique. There will be time during class to work on projects, however, they will require considerable amounts of time and will need to be worked on outside of class. Futhermore, each student must maintain a resource portfolio. The students that have taken the intro course must expand on the resource portfolio – and it must be reflective of the projects that we will complete this semester. Sometime during the semester the class will also meet at one of the local offset print companies to observe firsthand this process—possibly Carr Printing.

D U E D A T E S:

All projects are due the day of the critique – and the all must be mounted and ready for hanging. There will be specific guidelines for this.

February 6 (critique I On Project I)

February 20 (critique II On Project II)

February 27 Quiz 1

March 11 (critique III On Project III)

March 25 Quiz 2

March 27 (critique IV On Project IV)

April 22 (critique V On Project V)

May 6 Final Exam

May 13 (Final Class Critique on Project VI)

May 13, 14, 15 (INDEPENDENT CRITIQUES DURING EXTENDED OFFICE HOURS) .

P R O J E C T S:

These Individual Projects (or products) can be categorized within one or more of these Graphic Design Specialties: Editorial, Corporate Design, Book Design, Music / Record Design, Information Design, Advertising, Environmental, New Media, and Type and Lettering

Please note: All project concepts must be completely original – and not based on other ideas that exist within the market place or a friend's art studio. Feel free to use your own drawings, paintings, and photographs – but not anyone else's. Everything must be your own invention—and that includes all product names.

Wine Bottle Label Design

Mailer Brochure – Promoting New Brand of Wine

Newspaper Design (front page)

Package Design / Product Invention (The package must be based on a geometric form)

Print Media Ad promoting new product

Brochure Design (multi-fold) That presents your career as an artist / graphic artist / or your business.

E X T R A C R E D I T P R O J E C T S:

These projects are for students who are ahead or would like to raise their overall grade in the course. Extra credit projects are weighted the same as the main course projects. Billboard Design Book Jacket Design Brochure Design Business Card Designs Business Reply Card Design CD Cover Design Digital Painting Environmental Sign Design Magazine Cover Design Telephone Book Cov. Des. Movie Banner Design Product Decal Design Package Design Postcard Design Poster Design Stamp Design Print Media Ad Letter Head Design Series of Logo Designs Signature Booklet Des. HTML Web Page Design Comic Page Layout Your Own Project Proposal

Special Extra Credit Contribution: Working With A Group of Artists In The Designing Of The Art Program For The Spring Art Show.

A S S E S S M E N T: (Grading)

25 % Resource Portfolio & Personal Portfolio (consists of your own projects and graphic arts product examples packaged as portfolios)

25 % Critiques, Quizzes, and Final Exam (6 in class, 1 independent during the finals week

50 % Projects

A T T E N D A N C E:

Attendance is mandatory. If you are not in class you will miss out on valuable knowledge. The content presented each class is a stepping stone to what will be will be taught during next class. If you miss more than two classes your grade will be dropped an entire letter grade—unless you have a legitimate excuse. (attendance will be taken each time class meets).

P L A G I A R I S M:

If it is determined that you have created designs that are not your own designs, you will receive an automatic "F" for the course will be received.

M A T E R I A L S & R E Q U I R E M E N T S:

Purchased at Office Max, Ames, AC Moore 18" Plastic Ruler Exacto knife (to cut the mat board) Black or white Foam core Mounting Tape Sketch Pad (for studies) Three Ring Binder For Handouts ($1@ Office Max) Loose Leaf Paper For Notes Second Three Ring Binder For Resource Portfolio Three Ring Sheet Protectors – clear plastic Kneaded Eraser and Other Pencil Erasers. Zip Disks –as many as you can afford (For a PC –not Mac –100- 250 Megabytes) Box of floppy disks 1.44 MB MF2HD (For storing one or two image files) Point and Shoot Camera & Snapshots from your personal collection – For Resource Portfolio Black Ink Felt Tip Pen, Soft Lead Pencil

R E Q U I R E D T E X T B O O K S:

(purchased in BCC Bookstore) Adobe Illustrator 9.0—Classroom In A Book Adobe PhotoShop 5.5—Classroom In A Book Typographic Workbook—Cate Clair Quark Xpress For Windows—Elaine Weinmann

R E S O U R C E S:

Graphic Design Job Matching Directors: To Find Freelance work available around the world: http://graphicdesign.about.com/msubjobfree.htm Current Jobs Available In Graphic Design: http://graphicdesign.about.com/gi/dynamic/offsite.htm?site=http%3A%2F%2Fwww.freelancers.com%2FhelpA.html Online Graphic Arts Work (remote work): http://www.gain.org/servlet/gateway/business_solutions/links/hr_employment.html Industry News: GraphicDesignGate.com Graphic Design Organizations: Society of Graphic Designers of Canada: http://srd.yahoo.com/srst/32781117/graphic+arts/89/1679/*http://www.gdc.net/ AIGA : American Institute: (very storng site for researching Jobs and learning about the field) http://www.aiga.org/ American Institute of Graphic Arts - Birmingham, Alabama Chapter http://birmingham.aiga.org/ American Society of Magazine Editors: www.magazine.org Art Director's Club: www.adcny.org Broadcast Designers Assoc.: www.bdaonline.org Clio Awards: www.clioaawards.com Cooper-Hewitt National Design Museum: www.si.edu/ndm Graphic Artists Guild: www.gag.org Graphic Communications Assoc.: www.gca.org International Council of Graphic Design Associations: e-mail: 106065.2235@compuserve.com Society of Publication Design: www.spd.org Type Director's Club: www.tdc.org Scholarly-societies: http://www.scholarly-societies.org/finearts_soc.html GAIN -- Graphic Arts Information Network http://srd.yahoo.com/drst/30473083/*http://www.gain.org/ Four Year Schools Where You can earn a BFA or MFA in Graphic Arts: University of the Arts, Philadelphia: www.uarts.edu Art Center College of Design, Pasadena, CA: www.artcenter.edu Art Institute of Boston: www.aiboston.edu Boston University School for the Arts: www.bu.edu/SFA/ Brigham Young University College of Fine Arts and Communications, Provo, UT: www.byu.edu/visualarts California College of Arts and Crafts: www.ccac-art.edu University of Cincinatti College of Design, Architecture, Art, and Planning: www.design.uc.edu Copper Union for the Advancement of Science and Art, NYC: www.copper.edu Cranbrook Academy of Art, MI: www.cranbrook.edu Maryland Institute College of Art: www.mica.edu Graphic Arts Competitions: http://www.graphiccompetitions.com/ Free Typefaces / Software: Font Foundry: www.fontfoundry.com International Directory of Design: Graphics & Typography Programs: http://www.penrose-press.com/IDD/edu/graph.html 13th Degree Font Foundry: http://www.stylemachine.net/index1.htm Graphic Design Publications: @Issue: The Journal of Business and Design: www.cdf.org The AIGA Journal of Graphic Design: www.aiga.org Communication Arts: www.comarts.com Corporate Annual Reports Newsletter: www.ragan.com Design Graphics: www.designgraphics.com.au Design Issues: www.mitpress.mit.edu/DI Émigré: www.émigré.com Eye: Graphic Artists Guild Handbook of Pricing and Ethical Guidelines: www.gag.org Graphic Design USA: Graphis: www.graphis.com HOW: www.howdesign.com I.D.: www.idonline.com Innovation: www.idsa.org Metropolis: www.metropolismag.com Print: www.printmag.com Step-By-Step Graphics: www.dgusa.com U&Uc: www.itcfonts.com Visible Language: www.id.iit.edu/visiblelanguage.com

Graphic Arts
Program

Advanced
Computer Imagery

Introduction To
Computer Graphics

Project
Guidlines: Art 226

Project
Guidlines: Art 125

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