The Marketing, Management & Sales program is designed for students seeking career
preparation for entry-level positions in such areas as selling, marketing, promotion,
management, retailing, advertising, human resources and related areas. Students select
from one of four concentrations based on their area of interest: Marketing, Human
Resources, Entrepreneurship and General. All students receive a broad base of knowledge
in accounting, business law, marketing and management. Students can apply their classroom
knowledge through internships, earning college credit and expanding opportunities for
employment. For detailed program information on each concentration, see the curriculum
guide sheets.
Careers and Job Outlook for Marketing, Management & Sales
Graduates
Employment in advertising, marketing, promotions and sales is expected to grow
faster than the average for all occupations through the year 2012, according to the US
Department of Labor. This is a result of intense domestic and global competition in
products and services offered to consumers. Graduates with related experience, a high
level of creativity and strong communication skills will have the best job opportunities,
as competition will be keen for the higher-paying jobs.
Employment in the human resource area is expected to grow faster than the average for all
occupations through the year 2012, according to the US Department of Labor. With the
increase in legislation and court rulings in setting new standards in various occupational
areas, demand for qualified human resource personnel will increase to assist in
administration. Rising healthcare costs will also drive the need for creative human
resource specialists to develop and administer benefit packages. Jobs will be abundant
for those who graduates who specialize in the training and development area as companies
look to retool their workforce and need to devote greater resources to job-specific
training.
Students interested in building their own business should consider our Entrepreneurship
concentration. Today, small businesses drive the U.S. economy creating most of our jobs
and hundreds of millionaires next door. To be successful, you need perseverance,
creativity and enthusiasm. You will learn all about small business management from BCC
professors who run their own businesses successfully.
John Bunnell, Program Coordinator • (607)778-5143 • bunnell_j@sunybroome.edu • P.O. Box 1017, Binghamton, N.Y. 13902
Employment in advertising, marketing, promotions and sales is expected to grow
faster than the average for all occupations through the year 2012, according to the US
Department of Labor. This is a result of intense domestic and global competition in
products and services offered to consumers. Graduates with related experience, a high
level of creativity and strong communication skills will have the best job opportunities,
as competition will be keen for the higher-paying jobs.